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  • The Future of Youth Development in Irish Football

    The Future of Youth Development in Irish Football

    On Monday March 25th, 2013  in block F at Blanchardstown IT, I will be hosting a talk about the direction of youth football in Ireland.

    The 4/5 main speakers will be talking about what they think is the future of Youth Development in Ireland and how we can learn from abroad.

    Sponsored By Jako Sports – Leading the way in sportswear in Ireland

    Mitch Whitty

    Mitch Whitty

    Mitch is the current NDSL Technical Director and has been in this position since 2010. Mitch was also the former FAI Emerging Talent Head Coach for the Dublin area. Mitch is one of the most forward thinking coaches working in Ireland and is highly regarded amongst his pers. He also works in a fulltime capacity with Dublin City Council as a Sports Development Officer and in 2000 became the first ever football in the Community officer with DCC, a role he had until 2006. Mitch was also a:

    • Former Director of Coaching Shamrock Rovers FC.
    • 2001 – 06 freelanced with Chelsea FC as their International Academy Head Coach. Worked with 5 International Teams in that period.
    • He holds an Irish and UK UEFA A License badge.
    • Runs the coaches club at the NDSL Academy

    With 20 years coaching experiences at various levels, from Community Grassroots to Elite Development. Mitch has managed and coached in the League of Ireland, at Professional Academies, community clubs and with International Teams.

    Austin in PolandAustin Speight 

    Coached all over World for many national associations and professional clubs delivering coach education programs.He had a Professional club career in England from schoolboy to first team level and he worked with many young players who are now playing in Premier league and Internationally. He is currently the director of Coerver coaching.

    • Footballer at Stockport County, RAA La Louviere Belgium
    • Retired with injury at 25 and began coaching career.

    ‘Coerver Coaching is the best technical skills teaching method I have come across; even after 25 years it continues to evolve and excite’ Gerard Houllier

    Coached at:

    • West Ham (92-95)
    • Stockport County (95-98)
    • Manchester City (98-99)
    • Blackburn Rovers (99-07)
    • Sponsored by Adidas (94-present)
    • Tutor English FA (02-Present)
    • Coaching Consultant to Uefa (09-present)
    • Director Coerver Coaching (07-present)

    web: Coerver Coaching

    DERMOT DDermot Dalton

    Dermot is a full time Youth Development Specialist and Coach Mentor dedicated to promoting the Horst Wein  Optimal Youth Football Development Model, which is player-centred, age-appropriate and games-oriented whilst also emphasizing Game Intelligence  – Football that starts in the head and finishes with the feet!

    •  General Manager and Youth Development Specialist at The Beautiful Game
    • Youth Development Specialist at Bohemian FC
    • 7 years coaching experience at Portmarnock AFC and Malahide United FC
    • Fully trained in the Horst Wein Youth Football Development Model and the
    • Game Intelligence Approach to Coaching

    ‘Young players need a game of their own to play, not the adult 11-a-side game or even 7v7 at the wrong age. Being forced into the wrong competition games for their age-group creates many problems for young players’. Horst Wein

    web: Beautiful Game

    Michael Lynam

    After spending over twenty-five years working with children and young adults in the juvenile justice system Michael completed a M.Sc. in Child Protection & Welfare in Trinity College Dublin in 2001.

    In 2002 he was appointed National Children’s Officer and Designated Person for Child Protection with the FAI and during his time there produced the Code of Ethics & Good Practice for Children’s soccer and best practice guidelines for both coaches and parents. He also worked closely with the underage representative teams developing best practice Health & Safety policies for travelling squads

    Michael also developed support and welfare services to elite players both here and in the UK and is currently in the process of establishing a best practice/child protection consultancy, support service which he intends launching in the near future.

    Michael has also coached at schoolboy level with St Malachy’s F.C. in the DDSL with successes in both the Pepsi and FAI youth cups. He also attended one of the first residential coaching courses conducted in Ireland by Billy Young and Noel O’Reilly in Butlins in the early 70s.

    Print PDF about event here Future of Youth Development in Irish Football

    Another Speaker profile will be updated shortly.

    Stand by: Pat Walker, Seamus Kelly

    Sponsor

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    We will also have some great prices to give away on the night, so make sure you get there early.

    Partners

    InsideLogo            Coerver Coaching

    Visit the event page on Facebook Event Page  

    Register Now 

    Fill out my online form.
  • Premier Ambitious – Don’t miss it!!!!

    Premier Ambitious – Don’t miss it!!!!

    “Premier Ambitions”a new six-part documentary following the Home Farm U-15 team as they strive to win the league. I have just finished watching an episode and based on that, this is everything I have wished for and could not have come at a better time for grassroots football in Ireland. I think a lot of people are going to be shocked to see how football at the top level in this country is coached…I’ll say no more 🙂

    What was the reason behind this programme?

    It was basically to get an insight into the world of youth football in Ireland at the highest level. I think the seriousness and intensity of football at this level is a bone of contention amongst a lot of people with some thinking it shoud be more about taking part and having fun, whilst for others it is a career path and something that is very professional. I think by following a club with great tradition like home farm we got to see how the system works and where some of the next generation of Irish stars are coming from.

    The Series is produced by David Clarke and Ciarán Deeney of El Zorrero Films. It was filmed and directed by Ciarán Deeney. El Zorrero Films is an award winning production company specialising in documentary content for both television and cinema who have produced content for all the major Irish broadcasters. They are based in Dublin and have a keen interest in sport and sports related programming.

    Setanta Ireland will broadcast Episode 1 on Monday, 11th February at 9.45pm, following live coverage of the first round of Setanta Sports Cup.

  • The future of Irish Football

    The future of Irish Football

    Brian Kerr was on Newstalk talking about St. Kevins Boys FC and how they are developing kids at each and every age group year after year. Click on the link here Future of irish Football.

    Kevins Academy Director Ken Donoghue speaks how the club has evolved over the last 13 years and how the clubs in Ireland are the ones trying to develop the kids at the youngest ages, before the FAI get a hold of them with their Emerging Talent Programme at age 13/14. He goes on to say that there is a complete lack of involvement from the FAI before this age.

    On the Monday 25th March I’ll be organising a talk about the ‘Future of Irish Football’, I hope to have the venue and speakers confirmed in the following days.

    If you want to find out more, keep an eye on the website and Facebook page.

     

  • Exporting the Barca method by Paul Grech (Blue print Football)

    Exporting the Barca method by Paul Grech (Blue print Football)

    This Article was originally published on blue print football, check out the site here Blue Print Football for more interesting articles.

    Throughout the history of the game of football, there have always been teams that have helped shape the way that the game was perceived and played; from Herbert Champan’s Arsenal to Arrigo Sacchi’s Milan going through the mighty Hungarian national team, Helenio Herrera’s catenaccio driven Inter and Ajax’s total football.  Yet the influence that every one of those great teams could exert was limited for the simple reason that very few could get to watch them with the frequency needed to be influenced by them.

    It is in this that the current Barcelona team is truly unique because they are perhaps the first team to have come up with a different philosophy for playing the game and who have been watched regularly by a global audience.  Barcelona’s football hasn’t simply shaped how their national rivals play but is shaping how the whole world plays the game; everyone is looking to reproduce to some extent what Barcelona have done.

    How it all began…

    Wanting to copy Barcelona and actually doing that, however, are two very different things.  Because the road that led to Barcelona’s current way of playing didn’t start three years ago with the appointment of Pep Guardiola and much less six years ago when Frank Rijkaard was put in charge.  Instead, the seed of this team was planted twenty five years ago when Johann Cruyff began reshaping how football was played at all levels of the club.

    That the seed planted by Cruyff was allowed to grow in an industry as obsessed with short term results as football is astounding.  Because the real secret of Barcelona’s success is that: TIME.

    It isn’t about putting in place a way of doing things but all about giving the system time to mature so that the whole club thinks, breathes and moves in the same way.

    Barca 1That certainly is one of the man messages to come out of an interview with Enrique Duran Diaz.  Having spent almost a decade absorbing the Barcelona philosophy at their FCB Escola, last year Duran was asked whether he was willing to take on the challenge of trying to do what Crujff did at Barca by planting the seed of a distinctive playing style at the South African club Mamelodi Sundown.

    He is therefore one of the few individuals who can talk with authority about what it takes to replicate Barcelona’s way of doing things and what he says provides real insight as to whether that philosophy can be transplanted elsewhere.

    Enrique was one of the two coaches who came to Ireland with Albert Benaiges in 2011, the first ever Barcelona 2 day coaching clinic in Europe.

    How did you start at Barcelona?

    Ever since I was very young I’ve had a great passion for football and seeing that I wasn’t exceptionally good at it I decided to start coaching when I was 14.  After a number of years coaching neighborhood teams I got the opportunity to collaborate in an FC Summer Camp in Barcelona in 2003.  At the end of that activity the person responsible for it offered me a contract to become coach at FC Barcelona.

    What was your role there?

    My duties were always related to FCB Escola, Barcelona’s football school for children between 6 and 12 years. There I stayed for seven years, occupying different positions. For the first three seasons I worked as a coach before being offered the chance of heading the school that FC Barcelona wanted to open in Saudi Arabia – Rhiad – and was there for two seasons as head coach of the project.

    On my return I went back to being the co-ordinator FCBEscola for young players (11 to 12), and took part in various international campuses in countries like South Korea, England, China, Bangladesh and Singapore among others. Ireland also!

    Why have Barcelona been so successful in developing players?

    The key to success lies in that FC Barcelona is committed to a policy of getting young players through, where the players get to create that dream of one day getting to play at the Camp Nou. This philosophy was implanted in the club for over 25 years and in recent seasons we have seen that great players have emerged from the grassroots to the first team.

    “It is a complicated process that requires patience, besides having great professionals to help identify, train and educate the young players who come to the facilities of FC Barcelona.”

    barca2Can the Barça method be copied?

    Barca’s style is unique and to be successful you must believe in it. All youth football teams play one system and from when the players are very young concepts are introduced to help bring them closer to someday becoming first team players. To create this structure takes time and many seasons without success. Clubs seeking to copy the Barca method look for short-term results and it is very difficult to reach them. A good set-up, a good program to identify talented players and good coaches can help create a good structure but it is hardly possible to achieve the same results as FC Barcelona in recent years.

    How did you get the job at Mamelodi Sundowns?

    During 2009/10 I was able to do a Master in the Johan Cruyff Institute, and at the end I was offered the opportunity of working with them on this sports project that had emerged in South Africa.

    What is your role there?

    My role is Technical Director of Football at Mamelodi Sundowns’ youth system. My main task is to assist the development of coaches and players at the club. The coaches receive the programme of coaching that is to be followed, as well as courses that help them to form and understand the philosophy I want to introduce. On the other hand, players must learn to be professional both on and off the pitch because we believe that training should be complete so that they can achieve their dream of being footballers.

    What is the difference you’ve found to work with Europe?

    The lack of structure at clubs to develop players is what struck me when I arrived. Players do not begin to be introduced to the technical and tactical concepts until they are 16 or 17, something that children in Europe have mastered by the time they are 8 or 9. For the future of South African football it is key to create programs for youth players that will help them grow athletically because with the current system much talent is wasted.

    How are the players compared to players from Barca?

    Barca 3

    I have met players who are as skilled with the ball and possess excellent physical conditions for this sport but with large gaps in their knowledge of tactics.

    The South African player spends many hours playing in the streets on pitches that are in very poor condition. This helps them improve their technique but can sometimes be harmful as they tend to pick up skills that will not be beneficial in the professional game.

    At a physical level there is no need for specific work for players with very good inborn qualities. However at a tactical level the scope for improvement is large because as I said, players don’t receive any training in this area and sign with a club when they get to 17.

    Finally, an aspect that needs to improve a lot is mental because due to lifestyle full of difficulties we encounter players with disciplinary problems.

    “Sometimes they are not aware that they must make a huge effort to achieve the goal of become professional footballers.”

    At Barcelona a lot of attention is devoted to the technique of players. Is it the same in South Africa or is physical strength given more importance?

    I’ve been in the country for a year and half now and have observed how teams always try to prevail due to their physical strength.  I’ve seen crazy games where long balls and counterattacks were constant. Players just do what they have confidence in and in South Africa that trust is in their physical qualities. Once we analysed this we got to work to introduce a philosophy where you can try to win a game without having to run all the time with the ball. Therefore, we focus our work so that technically and tactically players get better thanks to exercises where everything revolves around the ball. At first it was not easy for the players as they had to adapt to new training.  However, with the passing of the weeks they have become aware of the importance of these exercises to improve their qualities.

    At Barcelona there is a clear philosophy of how to do things. How important is this?

    At grassroots level it makes sense to trust and believe in young players who train with the sole aim of becoming professional team players someday. Patience is key here, where the players have to be aware that there are easier ways to get short term results but the longer, harder way may make you the best resource for the team.

    Was it difficult to work in a club where there is this philosophy? And how to go about this?

    It’s complicated, having to introduce a philosophy is never easy. Every day you come across many problems you did not expect to find you and hinder your work. Also people are not accustomed to a situation where results are not immediate so it adds significant pressure on you with which you should be able to coexist. Nevertheless, there comes a time when despite all the difficulties you have to find the ability to change your mind for the benefit of the young players that you train.

    “I’ve learned to focus on those things that I can have direct responsibility and forget about everything that does not help me improve or keep me from doing my job 100%.”

    How long does it take to establish a system and philosophy that provides the talent regularly?

    It would be wrong to set a specific number of years since I’d probably be mistaken. In my opinion to create a grassroots structure can be relatively simple but getting results isn’t. There are many elements that are important for the youth structure to makes sense. One of the most important for me is to know the policy of the first team, because if the club decides to sign new players each season without taking a look at the youngest we have a problem because the project probably never be consolidated, while if each year the Club seeks younger talent among those coming to join the professional team and we will be giving them more opportunities to consolidate the structure’s reputation. Clearly, time will be a necessary, but if the team does not believe and there isn’t commitment to the project it will not reach the objectives established at the outset.

    What you want to do at Mamelodi for you to consider your time there a success?

    The most important thing would be that the work can continue until the end of my contract (June 2014).

    “I would feel that my time in South Africa has served some purpose if coaches continue to be good professionals, club scouts continue to seek talent and especially following the guidelines that players will continue to receive excellent training both on and off the field.”

    Now there are months of hard work to try to consolidate the concepts introduced and those I consider to be key to the club so that it can be a leader in the African continent in the development of young talent.

    Enrique Duran Diaz is currently technical director of football of Mamelodi Sundown’s Youth System and can be followed on Twitter

    Article by Blueprint for Football’s, see their Twitter feed or else like the Facebook page.  Even better, you can subscribe to the free bi-weekly e-zine for exclusive articles straight to your in-box. By 

    Thanks Enrique for notifying me about this article and for allowing me to post it.  TCD

  • Vicente Preaches a pro Ethos by Sarah O’Donovan

    Vicente Preaches a pro Ethos by Sarah O’Donovan

    Portuguese football coach and Youth Academy Director of Sporting Club BragaHugo Vicente is in Ireland this week doing coaching clinics, he was brought to Ireland by David Berber of DB Sports Tours. I’ll be helping Hugo out tomorrow night at our Club, where he will be taking the u12’s for what will be a memorable session.

    Sarah O’Donovan spoke to  him about player development and his philosophies on the game, which can be transferred to any sport..

    IN every sport, developing solid foundations for  future success is a key aim. Funding and a long-term commitment are crucial elements of this, but SC Braga coach Hugo Vicente  believes a programme for development is the cornerstone of any good plan. Vicente was recruited from Portuguese club Benfica and installed at SC Braga for that specific purpose.

    “Qualifying for the Europa League final against FC Porto in Dublin was a sign of the progress being made within the club, but the youth structures weren’t showing the same level of improvement as the senior structures.“The first part of the puzzle was looking at the demands placed on the players at each age group.“In Portugal every age group from U10 upwards plays in an official competition and because we were the best club in the region, despite the lack of organisation, we had the best players.“We were easily beating other teams but nothing was happening to improve the level of the players. There was no need to work more efficiently or challenge themselves. It was too easy for them.“We re-organised it by having them compete in the higher age groups to redress the balance”.

    His Vision

    Vicente admits that coming in to an organisation and presenting your vision can meet hostility. “There was a programme in place prior to my arrival with simple guidelines and targets for each group but that wasn’t being followed. “The coaching was random and according to the coach that was assigned, so my job spec was to put in place a full-use programme that would look at the player as a whole entity from U8 up to U14.
    From U15 we hold official national competitions, so all preparation is geared towards presenting players at that competition.

    “As is the norm in France, Spain and Portugal the players who come through the ranks to U15 level are then part of the professional programme. “There was naturally resistance, people don’t sit well with change. ”

    I had presented the project to the academy director and he was happy to move forward with it, and most importantly agreed with it, but there were others in the club who felt their ideas were more important than the club ideas. “You ask any coach if they want to coach Chelsea or Barcelona and they will say yes, but what they don’t realise is that 60% of the work is done much earlier in the career of the players.

    “What coaches can add instead is quality when providing the session in terms of correct feedback and watching things properly. It’s not about coming up with an amazing drill”, You, as a coach, can never be more important than the programme of the club, especially at youth level.”

    “I mean everyone in the club knew that change was required and I suppose the resistance was more related to the ideology of the change rather than actual change. “You end up having to say ‘Look this is the direction we will take’. Obviously this will not suit everyone and the intention is not to hurt egos.”

    Vicente pinpoints identifying a style of play for the club as one of the main aspects of the implementation structure. “To best explain the importance of implementing such a rigid system, say I’m the coach of a particular age group and I like technical players, fast players, but the next coach might prefer working with big, strong, physical players. “He could decide to replace the players that I was developing with players that have a more physical dimension — resulting in my work and those technically good players disappearing into the mist.”

    The challenge

    “Implementing a core philosophy was the first challenge. And the second challenge was improving the scouting facility available to us in the region to gather the players that we felt would benefit from our preferred style of coaching.” “Another challenge was facilities; believe it or not when I came here first we had the use of one sand pitch, one time per week because it is common in Portugal still to have half of the amateur teams in the country playing on a sand pitch.

    “I go to the UK and they say other countries are so much more developed, but in truth in Portugal astro-turf pitches and grass pitches aren’t the norm!”

    Vicente admits that while the theory is well documented, he feels the most important job after implementation is control. “You can buy books. You can read all the literature if you wish. “You will always find people willing to agree, but when you see them working, when it was put in to practice, it was just talking, it was never done.

    “For example I find sessions in Ireland are very drill-orientated or focused on shadow plays, because they want their players to know how to play the game. “I want my players to know how to play the game but I want them to learn and live in situations in order to be able to understand them, which I have found translates in to progress in competitive situations much faster.

    “We say openly that we want to focus on winning and people pretend to be shocked, but they misconstrue what we mean by winning. It’s not winning at all costs. “We want to win as a consequence of the way we work. We want our players to try to solve the problem. If they solve the problem better than the others they will win. It’s as simple as that. “Winning here in the youth projects should be about putting players in a position to reach the top.”

    The Irish System

    Vicente is concerned with a number of aspects of the Irish system currently. “I feel there is a lack of contact time with the ball, especially in terms of the youth. The quality of that contact time is also questionable. I think people still work without questioning the goal of the exercise.
    “They say ‘but we have always done it this way’ and what they fail to understand is that we are coaching or preparing our kids for what will come in 10 years.” “Nobody understands, nobody can say accurately what the game can be in 10 years, but we can look at history and see how the game has evolved and predict where it might go with a programme to facilitate that expectation. “I think people still work the same way as when they were coached as players and this is one of the great mistakes.

    In Ireland it may also be considered a problem to be near to one of the biggest football competitions in the world in the Premier League, but that can be a good thing.
    “Some of the best players might be poached early but you must remember they will be playing and working with the best, so that will improve them as players and benefit the national team in the long term. “The key issue is the lack of professional organisation that the clubs have in Ireland and what I mean by that is under your amateur reality, that you should be working in a professional way.”

    “You say you want to develop your players technically but you go to the game and because you want to win you always ask your goalkeeper to kick the ball long, far away from your goal. “You don’t allow the players a chance to take on an opponent. This is a common mistake from coaches and they totally go against what they said was a top priority without even noticing. “You must think about your daily actions and the result that has on the youth development of a player.”

    CLINIC DETAILS
     HUGO VICENTE has been running a series of clinics in Ireland all this week and over the weekend.

    The clinic will involve a three-hour workshop broken down into two sections: theoretical and practical. Irish coaches will first be presented with a lecture detailing the make-up of the Portuguese club’s youth structure, goals, methods and specific details in the day-to-day running.

    Report by Sarah O’Donovan – Evening Echo CORK.

  • An intro to ‘funino’

    An intro to ‘funino’

    The beautiful game (Horst Wein) has devised an optimal programme to develop the creative potential of 7-9 year old players.

    On Monday the 4th February 6.30pm-9.30pm.

    This evening session will consist of theory and practical introduction to the rapidly growing  FUNINO game that is taking the world by storm. FUNINO represents the first module in Horst Wein’s Optimal Youth Football Development Model or “Futbol a la medida del Nino.

    “The Official Textbook of the Royal Spanish Football Federation since 1993!”

    The game which inspired 3 Mexican under 17 players to World Cup success in 2011 and currently in use in four Bundesliga academies has recently been rolled out in such diverse places as India, Germany, Panama and Costa Rica…

    “The game is the teacher”

    Check out the The Beautiful Game website

    Details as follows: 

    Date: Monday 4th February 2013

    Time: 6.30-9.30pm

    Location: Oscar Traynor Centre (NDSL)

    Arrive: Registration 6pm

    Cost: €10 p.p.

    Please book through Mitch Whitty (NDSL) at 087 9513624 

    With Dermot Dalton of The Beautiful Game in conjunction with the NDS

  • How Does a Good Coach Communicate?

    How Does a Good Coach Communicate?

    Communication can be defined as ‘The Receiving and Giving of Information between Two or More People.’ We receive information primarily with our eyes and ears. We give information mainly verbally, with our actions or in writing.

    As a football coach here is a test I would like you to try. How much of the time time with you players do you spend receiving information from the players and how much time giving information to the players. Pick the answer that is closest to your coaching communication style.

    When I am communicating with my players I spend

    1. Less than 25% of the time receiving information.
    2. Between 25% and 50% receiving information.
    3. Receiving and Giving Information 50% each.
    4. Between 50% and 75%  receiving information,
    5. 75% or more of time receiving information.

    If you are closer to number 1 you favour giving information over receiving it and if you are between 3 and 5 you value taking in information.

    As a coach is it possible to give correct information to the players if we have not taken in information from them?  Stephen Covey in his bestselling book ‘The 7 Habits of Highly Effective People’ says:

    ‘It is important to understand before we seek to be understood. To me it is critical the coach understands the information he is getting from his players before he draws conclusions and makes his coaching points or decisions’.

     So how does a coach take in that information?

    As stated earlier he uses his eyes and his ears to receive information. The use of the eyes to receive information in coaching terms is known as observation. The coach must observe his players. This is best done in silence with the coach maybe standing a little bit away from the play and concentrating on the parts of the game or training he wants to observe. Observation works best when the coach has decided before hand which areas to concentrate on e.g. attacking play, defending etc.  That may require more flexibility during a match as it develops.

    Are Irish coaches good at observation?

    I believe it is the weakest area and the one that needs most work. I hear coaches who fail their Youths Badge regularly complain that they did not get a fair deal. Without them telling me I ask ‘Did you fail on observation?’  A lot of them did. Do you know what, the FAI tutors were right. I watch the sessions and I would fail them on observation also.

    They are so keen to get in a make a coaching point and shout Stop Stand Still that they forget to observe what is happening in front of them. So without the right information how can you make the right coaching intervention?

    The second way to get information from the Players is with your ears.  So how do we do this in Coaching Context? I have used the Guided Discover Method of Coaching for the last five years. Guided Discovery dates back to Socrates but is little used. I and Aaron Callaghan, the Bohemians Manager have worked together on it over the years and I know others are advocates of the approach. It is the approach we are introducing in the Kildare Academy.

    Guided Discovery

    allows players learn by linking the training activities and tasks with questions asked by the coach who seeks to gain information from the players.  This information will help the coach understand

    • The level of understanding the players have of the task.
    • Solutions to football problems the players may have themselves.
    • The level of fun the players are having.
    • The pace of progression required.

    To get the information the coach needs to observe and then ask questions. The questions can be simple with young players ‘When should you pass?’ to more complex questions. as they progress ‘When should you mark tight or when do you mark space?  The coach then really needs to listen attentively to the players answers. I have observed many situations where the coach asks the question but then answers himself. That tells the coach nothing about the players’ progress just reinforces the information he already has.

    So for Guided Discover to work:

    1. Observe the practice.
    2. Stop the practice at the point that you want information.
    3. Ask the question or questions.
    4. Listen to the answers attentively.
    5. Then make your coaching point quickly and demonstrate or preferably get the players to demonstrate.

    Once we have received all the information we require as Coaches it is now time to deal with giving of information.How do we give information as coaches?

    It is mainly verbally or by our actions with very little in writing. With our actions we can send a message by dropping a player for instance. The main tool however for delivering information as a coach is verbally.  The components of Verbal communication are Words, Tone and Body Language. It is the part of coaching we are all most familiar with.

    The coach shouting instruction for the side line. The coach bursting a gut to get the players attention so he can shout at him. Now a lot of coaches will defend this by saying I am shouting valuable information.  So here is an interesting piece of research.

    • 7% of communication is transmitted through words
    • 38% of communication is transmitted through tone
    • 55% of communication is transmitted through Body Language

    Now you must remember that that research deals with adults who are communicating in a normal verbal manner not players running around a field trying to concentrate on a practice or a game. So even if the coach is using positive words but has to shout the tone may come across as negative. If the coach is standing on the side-line with a cross face and arms folded it really doesn’t matter what words he is using the player will know the coach is unhappy. Think of how this might affect young players. So it is clear the speeches and long talks no matter how well thought out will have little positive effect.

    In my opinion I believe a good coach communicator is one who

    • Observes all the time
    • Listens a lot.
    • Asks considered questions.
    • Gives information in short bursts using demonstration more than words.
    • Never shouts.

    This post was written by Mike Geoghegan

    Academy Director Kildare Underage League and Head Coach Naas AFC.